Trade Only, Inc. becomes Customer Focus in corporate re-branding

Trade Only, Inc. becomes Customer Focus in corporate re-branding

Costa Mesa, CA: Business management software and website provider, Trade Only, Inc., has re-branded to Customer Focus, Inc., effective March 1, 2015. This move reflects Trade Only’s commitment to providing innovative web technology solutions to its increasingly global customer base and ensures brand consistency across the entire organization.

The rebrand is the positive outcome of the company’s cloud-based solutions gaining more traction in the sign, apparel and print industries, as well as the original target market of promotional products. Customer Focus was the name of the software company Trade Only purchased in 2005, when they were seeking to expand their offering from websites and product research into full business management solutions, so it has historical significance for the company.

Philip Shehadeh, VP Sales & Marketing at Customer Focus, Inc., comments: “Trade Only is a meaningful name in Europe, where we started out, as it indicates adherence to the supplier - distributor - end user supply chain, of which this company has always been very protective. However, the term isn’t very common in the United States, so it didn’t have that resonance with what we stood for over here.  Moreover, as we’ve continued to expand into other verticals outside of the promotional products industry, it seems fitting to explore a name that better reflects our company’s overall ethos.”

Julie Henderson, President at Customer Focus, Inc., adds: “Customer Focus isn’t just our name, it’s our brand – it is truly what we stand for. Essentially, it is our consistent investment in rigorous research and development that allows our team to provide cutting-edge web technology to our customers, allowing them to grow their businesses.”