The secret to getting to the top of Google for ‘promotional products’

The secret to getting to the top of Google for ‘promotional products’

Most distributors would jump for joy if every time someone searched for promotional products, they saw their website on page one of search results. So how do you get there?

Steer clear of ‘promotional products’!

There is so much competition for the search term ‘promotional products’ that you stand little chance of succeeding. Much better is to adopt a policy of ‘longer string’ search terms, for example:

exhibition giveaways portland
branded polo shirts under $10
medical stress toys maryland

Remember that over 3.3 billion searches are conducted on Google every day, with 15% of those being brand new – so you can be selective about the keywords you want to focus on. The more obscure they are, the better chance you have of being found.

Once you have decided on several keywords that are relevant to your business, start creating search engine optimized pages to promote yourself in these niches. Read our article on creating search engine optimized pages.

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