Everything you need to sell promotional products.

Trade Only has changed to Customer Focus!

Why? Customer Focus better reflects our company ethos. You – your needs now, and your need to retain a competitive advantage in the years to come – are the reason we exist.

All of our research and development is geared towards providing you with websites and business management software which will help you achieve your goals. If you’re successful, so are we.

Customer Focus is the original name of our enterprise software, and it simply fits.

Trade Only is changing to Customer Focus

How Customer Focus works for your industry


    Promotional Product Distributors


    Promotional Product Suppliers


    Sign Makers


    Print Brokers
    / Managers


Everything you need to sell promotional products

As a distributor, it's not so much 'what' you sell, but 'why' you sell it. Connecting with your customers starts with a website that is unique to you - no cookie cutter sites here!

Our 'Ultimate' upgrade adds CRM, order processing, and QuickBooks (Desktop) integration; bringing all of your key business processes into one system helps to reduce admin time.

For larger distributors, our 'Enterprise' solution delivers full warehousing/dispatch, accounting, marketing and reporting. We also offer both standard and enterprise level company stores.

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The smarter way to increase your market share

To grow your supplier business, you need to win more repeat orders, attract new customers, and/or reduce operating costs. Customer Focus is able to help with all three!

Adding your product data to our system makes it available to 1,000s of committed distributors. We only want the best suppliers, delivering choice without confusion.

Our Enterprise business management solution is used by leading suppliers all over the world to streamline operations, and improve communication. It's available with an integrated web store so you can effectively market your services online.

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Sell signs online with our HTML5 designer and checkout

How would you like to receive a sign order, complete with payment and print-ready artwork, without any effort on your part? That's the power of SignStore from Customer Focus.

With our online designer, your customers can customize their sign by uploading artwork, customizing a template, or designing their own sign from scratch. When they checkout, you'll receive a vector graphic, and can go straight to print.

With SignStore you get both the designer and a website complete with popular sign materials and sizes. You can completely customize this to your requirements, or, if you prefer, you can just add the online designer to your current site.

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End to end business management with optional web2print

Customer Focus Enterprise software was developed in collaboration with leading print brokers and managers.

It helps you place the customer at the centre of your business, making it easier and faster to respond to quote requests, and enhancing the workflow for stock management and reporting.

It's available with a powerful web to print solution which drops both the order details, remittance advice and print ready artwork straight into your job management centre for processing.

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Our customers mean the world to us

You really do. Our success as a company is entirely dependent on your success, and we never get complacent.

Orange Promotions

Orange Promotions

Besides the loads of extras included, my web guys were impressed with the Search Engine Optimisation possibilities. To get the system up and running was easy and workability was smooth. I would recommend Customer Focus.




We were looking for one system to handle all of our key business processes and reduce response times to customers. Customer Focus Enterprise was the only software that fulfilled all of our requirements.


Thinkprint European Solutions

Thinkprint European Solutions

Customer Focus puts us in touch with key distributors and helps to bring in new business. It offers a great return on investment.



We've got your back

Since 2003, Customer Focus Software for promotional products and sign makers has made it our mission to give small businesses the tools you need to compete for big business.

But we know it's not enough to just have the tools; you have to know how to use them. We offer free telephone support and educational webinars to help you succeed, and our blog provides entertaining and informative articles for all customers, written by industry experts.

Top 5 Facebook Post Ideas for Promotional Distributors

As a promotional distributor I’m sure you can attest that coming up with fresh Facebook posts isn’t the easiest. However, when managed correctly your Facebook page can positively impact your brand awareness.


The Anatomy of a Millennial Friendly Promo Website

The Anatomy of a Millennial Friendly Promo Website [Infographic]

Want to know how to make your promotional products website more appealing to millennials? Given that by 2020, they'll make up 50% of the workforce, you really do need to pay attention to this demographic!


5 Things Your Website Needs to Attract New Customers

5 Things Your Website Needs to Attract New Customers [video]

Using the latest research we explore the key failings of many promotional product websites, and how you can optimize your site to build credibility, convert more visitors to customers, and beat the competition.


How Promotional Distributors Can Create Successful Email Campaigns

With a diverse audience and an even more diverse array of products and services, running successful email marketing campaigns as a promotional distributor can seem daunting. So how can promotional distributors successfully use email marketing to increase sales? By following certain guidelines, you’ll be able to take your email marketing efforts to the next level.